Cassia gum powder has gained a lot of popularity around the world for its health benefits and its ability to make your skin smoother and healthier. It also comes with some great marketing campaigns, which has helped it become one of the most popular natural ingredients in many of the drinks we enjoy today. As such, demand for the ingredient has increased rapidly in the Asia region, especially in India and China, according to reliable sources.
What is the Use of Cassia Gum in Asian Food industry?
Cassia gum is a food additive derived from the endosperm of Senna obtusifolia seeds. It is used in various applications including stabilization, gelling, moisture retention, and texture improvement. The major use of cassia gum is in the food and beverages industry of Asia’s market.
In addition to that, the demand for cassia gum is increasing in Asia due to its wide application in the animal feed, pharmaceutical, and cosmetics industries. Further, the demand for organic food additives is projected to drive the market growth during the forecast period. However, the market is still fragmented and competitive. Therefore, players must focus on the Asian markets and tailor their marketing strategies to Chinese consumers to gain a better share in the market.
Asia-Pacific dominates the global cassia gum market. It is mainly characterized by growing population, rapid industrialization, and high disposable income. The region is also expected to witness significant growth in end-use industries.
Europe is another region with significant growth in the global market. Cassia-Gum flour is approved as a food additive in the European Union. This segment includes a variety of foods and drinks, such as dairy products, chocolate bars, ice creams, and instant mixes.
What are the Applications of Cassia Gum Powder?
Cassia Gum Powder is used for various applications in a wide range of industries. Moreover, it is also used for personal use. It is a polymer with a high molecular weight.
Cassia Gum is used as a thickening agent in many foods. It also adds texture and flavor to food products. Aside from this, it is also used as a gelling agent.
Several reliable studies have been carried out on this powder on a regular basis. As a result, the market is expected to expand in the coming years. Moreover, the demand for food and beverage products is increasing.
In the future, the Asia Pacific region is expected to experience significant growth. This region is expected to account for a majority of the market’s share. Hence, players from this region must adopt marketing strategies that appeal to the Chinese consumers. Moreover, the increasing living standards in this region will drive the market. Europe is another major regional segment.
Market Growth of Cassia Gum in Asia
In Asia, there are several uses for the use of cassia gum powder. It is used as an emulsifier, thickening agent, and moisture retention agent in various food products. The market for cassia powder in the region is expected to grow during the forecast period.
According to a significant source, the global cassia gum market is projected to grow at a CAGR of 6.5% over the next five years. This demand is mainly due to the growing consumption of meat in the world.
As of the year 2023, the global cassia gum market was dominated by North America. The region also witnessed increased demand in the crude oil industry. Moreover, the demand in the food & beverages and bakery & confectionery products sectors is expected to grow in the upcoming years.
Food & beverages is the largest application sector for the use of cassia gum. Furthermore, the market is projected to experience growth as a result of the increasing demand for alcoholic beverages.
Cassia gum has been known for its properties of water-dispersible and non-toxic. Thus, it is a highly beneficial additive for food products. Additionally, the natural additive offers many other benefits including food safety. Hence, the growing demand for organic food additives is anticipated to support the growth of the cassia gum market.